Gale, Cengage Learning
Spotlight on Business
22 GALE IMPACT 2014
by HarMONY FauST Direc TOr OF MarKe TiNG, Public librarieS, Gale
DO YOU KEEP YOUR LIBRARY’S
SUPPORT 5 KEY STAGES
amantha cole, an editorial intern for Fast Company
magazine, just gave your library a present—did you
accept it graciously and immediately put it to good
use? if not, you might be missing out on an opportu-
nity to leverage free advertising. Keep reading; it’s not
cole’s article, “Who Needs Business School?
The Hidden Startup Resources at Your Local Library,”
perfectly tells the value story of public libraries and
specifically, how you support local entrepreneurs and
foster economic growth. Do you ever read or hear
something and think to yourself, “i couldn’t have said
it better myself!”? This is one of those moments. What
cole has explained about libraries—and how she has
explained it—is evidence-based and right on point.
cole may be right—these may be hidden
secrets—but with a monthly online readership of 6. 3
million entrepreneurs, opinion leaders, and business
professionals, this gem of an article goes a long way
toward exposing what we’ve known all along: “libraries
are an indispensable resource for communities—espe-
cially for people looking to start a business.”
i encourage you to read and share the article
yourself, but here are some of the “hidden secrets”
highlighted by the author:
• libraries provide entrepreneurs a number of resourc-
es to support business plan development including
tools that offer detailed demographic and ethno-
graphic information. Do your patrons know that these
resources, like DemographicsNow: Business and
People from Gale, typically cost larger companies
tens, if not hundreds of thousands, of dollars and
that your library can deliver them for free?
• libraries stimulate economic growth not just by enabling businesses to succeed, but attracting them to
a particular geography in the first place.
• libraries are a perfect venue for businesses looking for a m
ing or networking space.
So there you have it. Now is a fantastic time to make sure y
library offers all of the resources today’s entrepreneurs need
most, and then shout it from the rooftops, with some additio
reach and street cred compliments of Fast Company.
To get you started, Gale has created a guide to supp
the 5 key stages of business—exploration, startup, growth,
management, and even maturation—which can help you ide
the library resources that can deliver the most impact to you
local business community and economy.
Access an instant trial of Gale’s business resources at gale.com/businesssolutions.
Be a BFF to
with Small Business Resource Center
Hundreds of sample business
plans, small business journals,
and resources for many aspects
of business: accounting, HR,
taxes, and more. Interface
enhancements include the
integration of Google Apps for
Education tools, translation,
ReadSpreaker, and more.
Support all stages of business