siCo as the 800-pound gorillas. On the other
hand, that’s exactly what Rampolla did, from
a starting point of lots of passion but few
contacts and little knowledge. That passion,
however, carried him and his investors full
circle into an eventual partnership with and
buyout from Coke. Here then is the story of
dreams come true: an expat who worked for
International Paper in Latin America, Rampolla was being groomed for higher executive
levels—but he wanted to build a company,
not just work for one. He and his wife, having had many encounters with local coconut
waters, targeted that niche as the perfect
product and founded ZICO. Both setbacks
and successes confronted the company, with
such obstacles as finding reputable global
sources for the coconuts, convincing distributors to carry the product, even building the
right team. This honest motivational tome is
bound to inspire at least one wannabe entrepreneur. —Barbara Jacobs
Make Your Own Waves: The Surfer’s
Rules for Innovators and Entrepreneurs.
By Louis Patler.
July 2016. 192p. AMACOM, $21.95 (9780814437230);
e-book (9780814437247). 658.4.
When authors need to simplify ideas, they
rely on analogies and fables or stories—or
seize on celebrity personalities. Repeat author and consultant Patler is clearly among
the first wave. Even for those with hydrophobia, his 10 rules of starting a business
based on rules of the water make good
common sense—and are easy to understand. Many, in fact, might evoke a “duh”
response; after all, how many times have
business writers counseled readers to learn
from failures—though it’s advice that’s more
frequently given than followed. (Patler calls
it here “paddle back out.”) At the end of
each short chapter filled with interviews
with surfers and entrepreneurs is a decent
summary, along with things to do and a series of questions to think about and answer.
The book is more inspirational than prescriptive, but readers can thumb through it
to get a sense of the psychic preparation so
necessary to start and maintain a successful
business. —Barbara Jacobs
Making Work Work: The Positivity
Solution for Any Work Environment.
By Shola Richards.
Sept. 2016. 222p. Sterling/Ethos, $19.95
Consultant and trainer Richards gets right
to the answer for why today’s workplaces are
so toxic and why employees are disengaged,
disillusioned, and otherwise disgusted in one
word—positivity. Throughout his own stories
and some head-nodding ideas and activities,
convincing us to do something about positivity is his one unrelenting focus. From bullying
to gossiping and all manner of disrespect, Richards documents incivility in the workplace with
In our ongoing effort to help librarians maintain a wide-ranging busi- ness collection, we offer below 10 outstanding titles reviewed in
Booklist from July 2015 through June 2016 that are worthy of inclusion in any public library collection. —Rebecca Vnuk
America Needs Talent: Attracting, Educating & Deploying the 21st-
Century Workforce. By Jamie Merisotis. 2015. RosettaBooks, $24.95
Talent in Merisotis’ world is not some innate ability but the potential every person naturally possesses to contribute to society with his or her unique strength—a lovely variation
on the more commodified associations.
Be Your Best Boss: Reinvent Yourself from Employee to Entrepreneur. By William R. Sea-graves. 2016. Perigee, $14.95 (9780399175640).
This beginning guide for midcareer start-ups gets right to work on the preparedness
aspect (both psychological and mental) of reinventing yourself.
Breaking through Bias: Communication Techniques for Women to Succeed at Work. By
Andrea S. Kramer and Alton B. Harris. 2016. Bibliomotion, $27.95 (9781629561042).
Anyone interested in helping achieve workplace equity has much to gain by reading this
eye-opening guide, which gives readers tools for challenging bias.
Do Less, Get More: How to Work Smart and Live Life Your Way. By Shaa Wasmund.
2015. Portfolio, $27.95 (9781591847168).
“Keep things simple” is the mantra of this British public speaker and small-business
advocate, who admonishes people to pare down their business and personal lives to the
How to Make Your Money Last: The Indispensable Retirement Guide. By Jane Bryant
Quinn. 2016. Simon & Schuster, $28 (9781476743769).
Quinn is one of the country’s leading commentators on finance, a looked-to and highly
regarded columnist who addresses important money concerns—here, retirement plans.
The Introvert Entrepreneur: Amplify Your Strengths and Create Success on Your Own
Terms. By Beth L. Buelow. 2015. Perigee, $15.95 (9780399174834).
The author examines the fears, challenges, and opportunities that introverts face in the
The Job Search Navigator: An Expert’s Guide to Getting Hired, Surviving Layoffs, and
Building Your Career. By Matt Durfee. 2016. Agate/B2, $17.95 (9781572841857).
Former HR executive and career coach Durfee crosses all his t’s in this very detailed
guide to job hunting, millennium style.
Small Data: The Tiny Clues That Uncover Huge Trends. By Martin Lindstrom. 2016. St.
Martin’s, $25.99 (9781250080684).
Lindstrom shares how tiny details, which would have been missed if it weren’t for
in-person interviews and in-home research across the globe, have made big impacts on
What Your Financial Advisor Isn’t Telling You: The 10 Essential Truths You Need to Know
about Your Money. By Liz Davidson. 2016. HMH, $27 (9780544602304).
Davidson takes a highly sensible approach to financial planning, one that draws on her
own personal stories and true-to-life case histories.
Works Well with Others: An Outsider’s Guide to Shaking Hands, Shutting Up, Handling
Jerks, and Other Crucial Skills in Business That No One Ever Teaches You. By Ross Mc-Cammon. 2015. Dutton, $26.95 (9780525955023).
The subtitle says it all, and McCammon’s lessons have the ring of universal applicability
and honest truth.
TOP 10 BUSINESS BOOKS
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